---
title: "Displaying items by tag: Tracking studies"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/Tracking studies/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: Tracking studies

## [Backwards in a forwards World](https://theopinioncompany.com/index.php/thoughts/item/2-backwards-in-a-forwards-world)

Published in [Opinion channels](https://theopinioncompany.com/index.php/thoughts/itemlist/category/4-opinion-channels)

Wednesday, 10 February 2016 16:48

Would you drive your car with a blacked-out windscreen and the only way of steering ahead would be by looking in your mirror? Not likely! But this is just the case with tracking studies.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/2-backwards-in-a-forwards-world)